Yahoo Search Market Share Losing Streak Extends to 8 Months
Yahoo’s share of the U.S. search engine market continued to further dwindle in April, continuing a downward slide that began eight months ago in September, according to comScore – though Experian Hitwise paints a somewhat different picture......»»
Yahoo’s Search Extends Market Share Losing Streak to 8 Months
Yahoo’s share of the U.S. search engine market continued to further dwindle in April, continuing a downward slide that began eight months ago in September, according to comScore – though Experian Hitwise paints a somewhat different picture......»»
How to Get Rid of Unwanted Backlinks
Hit by a Google penalty because low-quality sites are linking to yours? This process will help you conduct a backlink audit of your website, drill down to identify bad links, and share tools to help you hunt down people who can remove those links......»»
5 Advanced (But Simple) SEO Analyses You Should Perform With Visitor Intelligence
Collecting the right data and attributing it to the right sources will help you understand how SEO impacts your business. Learn how to structure your data to enable analysis and reporting and SEO analyses you can perform with visitor intelligence......»»
Multi-Channel Ads: The Importance of "Scent"
TV or Mass Media ads create awareness and possible interest, so PPC, display or Facebook ads should pick up where the other ads leave off. But they can’t pick up anything unless they also carry a "scent trail" of keywords, terminology, and imagery......»»
Google Search Results Test Adds More Instant Answers
Some Google users in a test group are seeing a big change to their search results. Search queries for movies, TV shows, people, sports teams, music, books are among those triggering these direct answers directly on Google’s search result pages......»»
Google Webmaster Tools Gets a Facelift
Google Webmaster Tools has a new look that augments the new functionality Webmaster Tools received last month. The changes include a new look to the dashboard, redesigned menus and a style that more tightly integrates with other Google properties......»»
A Mom"s Advice: Master YouTube Annotations (& 3 Hairstyles for Mother"s Day)
For Mother’s Day, we also interviewed another mom on YouTube: Mindy McKnight. She runs the Cute Girl Hairstyles channel which is so popular that the lead hairstylist for Hunger Games movie reached out to her to do a Hunger Games style on her channel......»»
A Mom"s Advice: Create a YouTube Schedule (& 3 Recipes for Mother"s Day)
For Mother’s Day, we interviewed a mom with a successful YouTube: Betty Givan. She runs her cooking channel, Betty's Kitchen which is so well optimized that YouTube asked her to create a video to share her recipe for using meta data on YouTube......»»
Mother’s Day 2012 Google Doodle Celebrates Moms With Animated Logo
Google pays tribute to moms this Mother’s Day, with a new animated logo that brings letters of the logo to life as Mom receives a flower and hugs from her kids. Google also featured “super-user” Google+, YouTube and Google Play moms on their blog......»»
Facebook Tests Paid Status Updates With ‘Highlight an Important Post’
Facebook is testing a feature to see if users will pay a couple bucks to have their posts more prominently featured on the social network. The paid user posts would be placed atop news feeds and be marked as "Highlighted.".....»»
Facebook Tests Paid Status Updates With ‘Highlight an Import Post’
Facebook is testing a feature to see if users will pay a couple bucks to have their posts more prominently featured on the social network. The paid user posts would be placed atop news feeds and be marked as "Highlighted.".....»»
Apple Mapping iOS 6 Future Without Google Maps?
Apple's upcoming iOS 6 release will be reportedly be headlined by the debut of Apple's own mapping application, replacing the Google Maps application which has been part of the platform since the release of the first iPhone......»»
Google Might Have to Pay Oracle $150,000 in Copyright Damages
The judge who is hearing the case said that the most Oracle may end with as a result of that infringement was statutory damages – which are limited to just $150,000. Oracle had originally been seeking billions of dollars in damages from Google......»»
Scamworld? How The Verge Wrongly Smeared All Internet Marketers
An open letter to Joe Flatley and management at technology publication The Verge, who painted all internet marketers as snake oil salesmen in a misguided piece entitled “Scamworld: ‘Get rich quick’ schemes mutate into an online monster.”.....»»
Insights From the Recent Penguin & Panda Updates
An analysis of websites that have been hit by Google Penguin and Panda in recent weeks offer some helpful ideas for those looking to clean up and recover. Here’s an overview of what tactics hurt sites and what you to do if your site was affected......»»
Optimizing to Lifetime Value of Customers to Maximize SEM Performance
Credit card companies and savvy direct marketers know the importance of optimizing campaigns toward acquiring the right type of customer: those who buy more frequently, or buy larger ticket items. Here’s how SEMs can leverage this concept......»»
Why Search Agencies Should Tune Into the Display Buzz
Display is on its way to becoming a $200 billion industry. By choosing to purchase display through an ad exchange or DSP, agencies will be making a safe and smart investment in display advertising offerings both now, and in the future......»»
CIVETS: New Global Marketing Opportunities in Emerging Economies
Colombia, Indonesia, Vietnam, Egypt, Turkey and South Africa are regarded as the next wave of emerging economies. Marketing opportunities are there for the taking. Here are some reasons you might want to move now and gain an early advantage......»»
Google, Mozilla Accuse Microsoft of Restricting Browser Choice in Windows 8
Mozilla has accused Microsoft of failing in its commitment to give users a choice in browsers. Mozilla says Internet Explorer will be the only browser able to run on Windows 8, at the expense of rival browsers like Firefox, Safari and Chrome......»»
