Advertisements


Article: Recommended Reading: February 24, 2017

eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Lyft expands to more cities; Some consumers are confused about the cloud; and more......»»

Source:  EmarketerCategory: InternetFeb 24th, 2017Related News

Article: Online Businesses Biggest TV Ad Spenders in the UK

Online businesses overtook food-related brands to become the UK’s biggest investors in TV advertising in 2016—a year in which UK TV ad spending recorded its seventh consecutive annual increase......»»

Source:  EmarketerCategory: InternetFeb 24th, 2017Related News

Article: Another Sign of Weakness in the Wearables Market?

Fitbit reports a loss in Q4 2016 on a sharp decline in revenues......»»

Source:  EmarketerCategory: InternetFeb 24th, 2017Related News

Article: Weibo Makes Comeback as User Base, Earnings Surge

Sina Weibo is no longer a has-been as the company’s fortunes are revived by new interest in user-generated short video and a live streaming service......»»

Source:  EmarketerCategory: InternetFeb 24th, 2017Related News

Article: Global Retailers Still Haven"t Cracked the Code on Their Digital Strategy

Even though digital and omnichannel have been big retail buzzwords for years, more than half of retailers worldwide still haven’t taken concrete steps to deal with digital transformation......»»

Source:  EmarketerCategory: InternetFeb 24th, 2017Related News

Article: More Restaurant Owners Worldwide Roll Out Loyalty Programs

Restaurant owners worldwide are investing more in customer loyalty programs. Diners sign up, but don’t really show loyalty to the restaurant......»»

Source:  EmarketerCategory: InternetFeb 24th, 2017Related News

Article: Germany"s Digital Display Ad Spending Beat Expectations in 2016

Outlays on digital and mobile display advertising in Germany climbed 6.5% last year, according to a leading source. Even more robust gains are anticipated in 2017, as digital ad spending approaches $2 billion......»»

Source:  EmarketerCategory: InternetFeb 24th, 2017Related News

Article: Education Key to Re-Engaging Ad Blockers in the UK

A recent study found that by providing customized communications to ad blocking users, large proportions could be persuaded to let ads in......»»

Source:  EmarketerCategory: InternetFeb 24th, 2017Related News

Article: How Millennials Are Rewriting the Food Industry Playbook

Younger consumers’ preferences are causing shifts among established food giants, driving consolidation and product development changes......»»

Source:  EmarketerCategory: InternetFeb 23rd, 2017Related News

Article: Most Marketers Worldwide Have Personalization Strategies in Place

Most senior marketers worldwide are planning or implementing a personalization strategy. Challenges abound, but success means exceeding revenue goals......»»

Source:  EmarketerCategory: InternetFeb 23rd, 2017Related News

Article: Despite Moves by Facebook, YouTube Still Rules Streaming in Australia

In Australia, YouTube still leads all other streaming video platforms in terms of viewers and total streams......»»

Source:  EmarketerCategory: InternetFeb 23rd, 2017Related News

Article: eMarketer Releases New Report on B2B Use of Social Platforms

In a new report, eMarketer lays out the state of B2B marketers’ use of social platforms and the gap between their goals and their expertise......»»

Source:  EmarketerCategory: InternetFeb 23rd, 2017Related News

Article: What Do Consumers in the Netherlands Digitally Shop For?

Consumers in the Netherlands shop for an assortment of products digitally, ranging from clothes to cleaning products......»»

Source:  EmarketerCategory: InternetFeb 23rd, 2017Related News

Article: UK Ecommerce Growth in January Slowed

UK ecommerce sales rose 12% year over year in January, helped by the highest average spending seen in that month since 2010. But growth has slowed since last year......»»

Source:  EmarketerCategory: InternetFeb 23rd, 2017Related News

Article: 2016 a Record Year for Ad Spending in Sweden

Total media ad spending in Sweden reached new heights in 2016, with grocery retailer ICA retaining its position as the country’s top advertiser......»»

Source:  EmarketerCategory: InternetFeb 23rd, 2017Related News

Article: Recommended Reading: February 23, 2017

eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Facebook may stream live games via MLB partnership; Germans aren’t happy about Netflix’s latest ad; and more......»»

Source:  EmarketerCategory: InternetFeb 23rd, 2017Related News

Article: Look Who Else Is Following Snapchat

WhatsApp is the latest social network to mimic Snapchat’s popular “disappearing story” feature......»»

Source:  EmarketerCategory: InternetFeb 22nd, 2017Related News

Article: Ant Financial Expands into South Korea and Philippines

Alibaba affiliate Ant Financial continues its international expansion, purchasing stakes in Kakao Pay and Mynt......»»

Source:  EmarketerCategory: InternetFeb 22nd, 2017Related News

Article: Many Consumers Are Open to Beacons

Beacons are not used widely by US retailers, but consumers are open to being tracked in-store—if there’s something in it for them......»»

Source:  EmarketerCategory: InternetFeb 22nd, 2017Related News

Article: What Do Teen Influencers Watch on YouTube?

Teen influencers are more likely to watch product review videos than any other type of video on YouTube, according to one study......»»

Source:  EmarketerCategory: InternetFeb 22nd, 2017Related News